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Inbound Marketing Key Performance Indicators (KPIs)

May 31, 2017 By Andrew

Inbound Marketing KPIs Quote

There are multiple inbound marketing Key Performance Indicators (KPIs) that measure the progress of inbound marketing campaigns. These KPIs are most easily broken down into three categories – getting found, getting favored and getting fans.

Get Found

To track how well your brand is getting found you should keep an eye on the following KPIs in Google Analytics.

  1. Total Website Traffic
  2. Website Traffic Within City/Metro/State (For Local Inbound Marketing)
  3. Total Organic Traffic
  4. Organic Traffic Within City/Metro/State (For Local Inbound Marketing)
  5. New Organic Users
  6. New Organic Users Within City/Metro/State (For Local Inbound Marketing)
  7. Paid Search Traffic

Get Favored (Conversion Optimization)

To understand if your brand’s conversion rate is increasing or decreasing take a look at the following KPIs in Google Analytics (these KPIs can be viewed for each of the “Get Found” segments).

  • Bounce Rate (Bounce rate of organic landing pages is especially important)
  • Time On Site
  • Average Pages Per Visit

Additionally, you should track the following KPIs within their own company software.

  • Number of Website Conversions
  • Number of Internet Sales
  • New Internet Revenue

Get Fans

To understand how well your brand is converting leads or buyers to fans watch the following in Google Analytics.

  • Returning Visitors
  • Frequency of Visits
  • Count of Sessions
  • Days Since Last Session

Additionally, we encourage you to track the following.

  • Number of Reviews
  • Average Rating
  • Total Internet Revenue

Filed Under: Inbound Marketing

About Andrew

I'm a Husband, a Father, an inbound marketing enthusiast, and the founder of Solid Stratagems. I spent years trying to find the perfect inbound marketing company to hire for my first company (Alchemy Pest Control). I didn't find it, and decided to build the company I wished I could hire.

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