Google built a multi-billion dollar business on delivering search results that were superior to other search engines. How did they do it? Simple. They treated webpages and prioritized rankings the same way a hiring manager would choose to prioritize candidates for a job. If you were a hiring manager who would you choose as your top candidate - someone who had a history of being less consistent, lower quality, and less experience? Or the person who had been the most consistent, at the … [Read more...]