Companies that focus on inbound marketing reap superior returns on their marketing investment. That's what makes inbound so much better than outbound right? Nope. Inbound marketing is so much more than a higher return. It is truly a gift that keeps on giving. In this post we'll explore many of the benefits of inbound marketing. Companies that enjoy these benefits gain what we call the Inbound Advantage. First we'll define inbound vs. outbound marketing, then we'll take a look at the … [Read more...]
How To Choose The Best Type of Inbound Marketing Strategy For Your Brand
Some marketing strategies are brilliant for one brand, yet absolute fails for another. What makes the difference? Audience. Marketing strategies should be built with the target audience in mind. The marketing strategy that is brilliant for a spa (a local consumer audience) isn't going to work too well for an enterprise level Customer Relationship Management software (a national/international corporate audience). There are four steps to choosing the marketing strategy that's best for … [Read more...]
Google My Business Categories
Want to start a local business but short on ideas of exactly what type of business? Here's an alphabetical list of the 2,395 types of businesses Google has listed as "categories" for local businesses. Happy brainstorming! ATM ATV Dealer ATV Repair Shop Abbey Abortion Clinic Abrasives Supplier Abundant Life Church Accountant Accounting School Acoustical Consultant Acupuncture Clinic Acupuncture School Acura Dealer Addiction … [Read more...]
The Ultimate 9 Step Inbound Marketing Strategy
The Ultimate Inbound Marketing Strategy is built around the nine-part Inbound Marketing Funnel or Pipeline. Companies that optimize all 9 segments will have growing pains! Companies that completely fail on any single segment of the pipeline will find inbound sales come to a stop. This strategy allows brands that work in local markets to add anywhere from hundreds of thousands to multi-millions in internet sales. Let's start by taking a look at the funnel. The Inbound Marketing Funnel The … [Read more...]
What You Need To Know About SEO Before You Start A Local Business
I've seen it too many times. People start awesome local businesses, but with business names or domains that are not optimized for success. At least not for search engine success. Local searches can add anywhere from up to a million to much more in annual revenue for a local business. So if you're serious about attracting a lot of local search traffic - this is what you need to get right before you even open your doors. Quick Note: At a future date I may go more into why each of these tips are … [Read more...]