Companies that focus on inbound marketing reap superior returns on their marketing investment. That's what makes inbound so much better than outbound right? Nope. Inbound marketing is so much more than a higher return. It is truly a gift that keeps on giving. In this post we'll explore many of the benefits of inbound marketing. Companies that enjoy these benefits gain what we call the Inbound Advantage. First we'll define inbound vs. outbound marketing, then we'll take a look at the … [Read more...]
How To Choose The Best Type of Inbound Marketing Strategy For Your Brand
Some marketing strategies are brilliant for one brand, yet absolute fails for another. What makes the difference? Audience. Marketing strategies should be built with the target audience in mind. The marketing strategy that is brilliant for a spa (a local consumer audience) isn't going to work too well for an enterprise level Customer Relationship Management software (a national/international corporate audience). There are four steps to choosing the marketing strategy that's best for … [Read more...]
The 7 Prerequisites For Strong Sustainable Growth
Ignore any of these seven rules and strong sustainable growth is no guarantee. Follow each of them and you'll be protected against the most common reasons businesses fail to thrive. Rule #1 Become Driven By Data Learning to make decisions the right way is invaluble. When faced with decisions, especially big ones, most companies will brainstorm, talk it over and make a decision and go forward. Being decisive is good, what isn't good is going forward with a decision that wasn't the best possible … [Read more...]
How To Write A Great Business Blog Post
What This Guide Will Give You: This step by step guide will give you the best tips, tools, and resources to write a great business blog post using WordPress. Important Facts: Most posts don't get found. Most posts that get found don't get clicked. Most posts that get clicked don't get read. And most posts that get read don't get shared or create subscribers. The 1% of businesses that write great posts - they do get found, clicked, read, shared, and subscribers. And that last word … [Read more...]
The Ultimate 9 Step Inbound Marketing Strategy
The Ultimate Inbound Marketing Strategy is built around the nine-part Inbound Marketing Funnel or Pipeline. Companies that optimize all 9 segments will have growing pains! Companies that completely fail on any single segment of the pipeline will find inbound sales come to a stop. This strategy allows brands that work in local markets to add anywhere from hundreds of thousands to multi-millions in internet sales. Let's start by taking a look at the funnel. The Inbound Marketing Funnel The … [Read more...]