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Checkout Page Optimization

February 6, 2016 By Andrew

Checkout and Signup Page Optimization After Sample

The average checkout page has roughly a 2/3 abandonment rate. Yes, that means only one in three people who have already decided to make a purchase follow through. There may be several reasons buyers leave the checkout page, and I'm not saying the goal should be 100% conversion rate. But many websites have below average conversions on their checkout or signup forms/pages - and that means there is money left on the table. Here are a few things to remember: Check out pages are not pricing … [Read more...]

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