The average checkout page has roughly a 2/3 abandonment rate. Yes, that means only one in three people who have already decided to make a purchase follow through. There may be several reasons buyers leave the checkout page, and I'm not saying the goal should be 100% conversion rate. But many websites have below average conversions on their checkout or signup forms/pages - and that means there is money left on the table. Here are a few things to remember: Check out pages are not pricing … [Read more...]