Left Inbound Marketing Agency Badges
Right Inbound Marketing Company Badges

The Inbound Advantage

Local businesses enjoy many benefits from inbound marketing. Here are a few of our favorites.





 More Inbound Marketing Benefits ›

 

The Evolution of Search Algorithms

The algorithms of tomorrow will reward brands that provide the best user experience.

 

2000

Stage 1:

Relevance

There was a time when content was scarce. If you had a webpage relevant to a search term it could rank quite well.

2004

Stage 2:

Trust

Google’s PageRank changed the game and allowed the most trusted relevant web pages to rank higher in SERPS.

2008

Stage 3:

Popularity

Many began trying to game the system via link building but social media allowed the masses to “vote” on content.

2011

Stage 4:

Responsiveness

Smartphones are pocket-sized search engines and quickly became a common method for searching the internet.

2014

Stage 5:

Speed

Nobody likes slow websites! Search engines know this and have been very transparent about the need for speed.

2017

Stage 6:

UX

The algorithms of tomorrow will reward brands and websites that provide the best possible user experience.

 

 

The Brands That Search Engines Consider Authorities Get Rewarded

Consistence + Quality + Time = Authority

 

How Search Engines Determine Rankings

+ Consistence

A brand that enhances and updates their web presence quarterly will have a higher consistency grade then brands that do so annually.

+ Quality

Brands that obsess over engagement, user experience, and Google’s guidelines will have a higher quality score than brands that show less concern.

+ Time

Brands that have been consistently providing the highest quality for years will stay ahead of the wave of brands that have smaller track records of quality.

 

 

Reviews

What others say about our local inbound marketing program.