It is absolutely crucial to understand which keywords your potential customers are using to search for your products or services. Proper keyword research will lead to insight of strategic business names, domain names, permalinks, website content, topics of discussion on blogs, and even slogans. Below are a few tools that will help you most simply and quickly brainstorm and prioritize a quality list of keywords and phrases.
The Free Keyword Niche Finder This tool is a great source to brainstorm and gather a list of potential keywords and phrases.
Google Trends This is a very handy tool provided by Google that will help you eliminate keywords/phrases which are trending downwards and spot new trends early.
Google Suggest is maybe the fastest and most simple way to brainstorm keywords, especially long tail keywords. This can be done simply by typing a portion of one of your popular keywords into a Google search bar and see what google suggests as searches. These suggestions are there because they are very popular searches (kinda makes sense huh).
In addition to the above tools be sure to use you Google analytics to see which searches your traffic is using to get to your site. You’ll often get many ideas from this list right out of your analytics account.